Kris Lindahl, a popular local realtor (krislindahl.com/) who is known for his ubiquitous billboard presence all across southern Minnesota, is currently running a TV campaign on WCCO-TV, the CBS affiliate in the Minneapolis /St Paul DMA.

The ad is simply a full screen shot of his billboard with absolutely no sound or other graphics for a full 30 seconds. When the TV sound goes off unexpectedly, we immediately look at the screen. Lindahl is brilliantly capitalizing on this reaction.

Many local TV advertisers have wanted the loudest ad on TV, thinking that will get them attention/business. Kris is doing the opposite.

It’s a brilliant local campaign from an enlightened advertiser who has built his business primarily on billboard advertising. He is so all-in for billboard advertising he has his own general interest podcast called Behind the Billboard, check it out here: behindthebillboard.com.

I love it when television media taps billboards for their creative inspiration!….And I love the way you push the envelope Kris!!!!

Gaining insights into selling the most creative media available is why the OOH Sales Academy was created. Now is the time to allocate training dollars in your 2025 budget to secure this competitive advantage for your sales reps in 2025. Plan to enroll your reps in the OOH Sales Academy which begins January 14, 2025, and runs for 12 weeks.

For more information, visit my website: https://oohsalesfaster.com/sales-academy/ or contact me at 612-387-5349. You can be invoiced in either December or January

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