We all know the Las Vegas sphere and the buzz it has created in the OOH industry. Farshid Joe Shooshani, a former chair of the Beverly Hills Planning Commission, is determined to build Los Angeles’s own version of an LED sphere. The Architect’s Newspaper reports that Shooshani has submitted plans to the City of West Hollywood for a 2,500-square-foot, orb-shaped broadcast studio that doubles as a new, high-tech, orbital, digital billboard clad with LED panels for displaying art and advertising. The design is by Saee Studio.

At 49 feet in diameter it would front Sunset Boulevard and create an open public plaza dubbed by its backer Sunset View Plaza. The small-ish sphere would have a green wall, a viewing area, and a public rooftop terrace.

Sandwiched in between the Pendry West Hollywood Hotel and Sunset Plaza Hotel, the Mini-Sphere’s construction would require the demolition of an existing billboard, cafe, and newsstand.

The orb structure would be constructed using perforated stainless steel. A powder coating system will protect the images and the use of glass, concrete, and translucent resin makes the object highly visible. Mindful of light pollution the design team has proposed using double-glazed, fritted, tempered panels to minimize heat and reflection. The LED component would be designed to meet city requirements.

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