A Decade of Growth, Transformation, and Now… a new Chapter

Best of the Best President’s Club winners trip 2024 – OUTFRONT

By Clive Punter

Clive Punter

After nearly 11 incredible years at OUTFRONT Media (3,974 days, I’m a prolific day counter as my colleagues will attest to!), the time has come for me to step into an exciting new chapter. This journey has been nothing short of transformative, and as I prepare to return to the UK to spend more time with my amazing family, I find myself reflecting on over a decade of growth, innovation, and connection.

When I joined OUTFRONT in 2014, my wife Georgina and our two boys, Tom and Will, who were just 12 and 14 at the time, stayed in the UK. That decision came with enormous sacrifices for all of us: missed moments, long-distance challenges, and jet-lagged reunions. Their unwavering support has been my anchor through it all. Now I’m excited to return home and support them on their exciting journeys.

Leading change & driving impact.

Professionally, these years have been some of the most rewarding of my career. OUTFRONT’s mission to help places, people, and businesses grow has been the driving force behind everything we’ve achieved. The media industry and Out of Home has evolved massively since 2014 and OUTFRONT has been a leader in that change. I’ve witnessed firsthand the incredible power of out-of-home (OOH) media and the potential of our people.

It’s the people, my incredible colleagues, partners, and clients, who’ve made it all possible. I’ve taken pride in leading our outstanding general management and sales team of 1000 and together we built meaningful relationships across the industry and the country.

Transformation wasn’t just a buzzword for us, it was a way of life. Our accomplishments include:

  • Leading the next evolution in OOH through digital innovation: Audience, automation and attribution has been our mantra; Integrating our assets with cutting-edge digital capabilities powered by audience data, ad serving, and programmatic. Positioning out of home alongside digital and integrating mobile and social. We helped brands amplify their impact and engage audiences in new, dynamic ways.
  • Partnering with brands, agencies, OOH specialists and local businesses to help them grow: We positioned OOH as a vital marketing channel through award winning creative and innovation. We showcased the full-funnel efficacy of the medium by empowering businesses large and small; from hosting brand building CIO panels, strategic presence at industry events to driving demand generation and proving out ROI. I like to think we have elevated OOH as a key driver of brands’ marketing success.
  • Accelerating a people-first culture: We built a high-performing and customer-focused team through promoting talent from within, elevating diversity, and implementing data-driven sales practices, including visual performance management. We introduced innovative compensation plans, celebrated our top performers and harnessed their successes. The result was a culture of trust, transparency, collaboration, growth, and industry leadership. After all, living OUTFRONT was always our aspiration.

OUTFRONT was recognized as a Great Place to Work and named the #1 OOH company in the U.S. in all 7 categories by Myers Research in 2023 & 2024 and ranked alongside YouTube and Meta.

I’ve been deeply touched by the messages I’ve received. One note, in particular, sums up the heart of my career: “Your ability to lead with both strength and kindness has been inspiring… You’ve pushed me to grow, believe in myself, and strive for excellence.” Comments like this remind me this is why I do what I do, helping people unlock their potential and drive meaningful change.

I’m optimistic about OUTFRONT’s future under Nick Brien’s ebullient leadership. His vision, energy, and most of all, the incredible team will drive the company to even greater heights. Out of home in the U.S. has immense potential to multiply in size, and I’m certain OUTFRONT will continue leading this charge.

What’s Next?

As for me, my journey is far from over. While I’m excited to bring my experiences back to the UK, I remain passionate about collaborating with businesses and leaders in the US and internationally to help them elevate and grow. In our fast-evolving era of AI and innovation, unlocking human potential has never been more critical, and I look forward to helping organizations, teams and leaders thrive.

I’d love to reconnect, collaborate, and explore opportunities to make an impact. If you have ideas, insights, or just want to catch up, let’s talk.

clive_punter@hotmail.com | +44 7968 567 877 | +1 646 599 6498

A heartfelt thank you

To my family, friends, colleagues, clients, partners, and mentors who supported me, professionally and personally, THANK YOU. Your support, collaboration, and friendship have made this an unforgettable chapter, and I look forward to staying connected as we all embrace what’s next.

Here’s to the next chapter, for OUTFRONT, for OOH, and for all of us.

 

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One Comment

  1. Beautiful !