Company: Arena Outdoor Advertising

Markets: Nevada.

Headquarters: 1380 US Highway 95A N, Suite 2-209, Fernley, NV  89408

Phone: 775-835-4250

Email: rk@arenaoa.com

Arena Outdoor operates a billboard plant in Northern Nevada.  The company’s founder is Robert Kennerson.  The company has been building signs in Nevada along I-80 near the towns of Imlay and Lovelock.

Robert, how did you enter the out of home advertising business?

About 15 years back while living in Hollywood, I saw a long-vacant 30-sheet sign on Sunset Blvd which I was interested to rent. I called the owner and and he wanted $5000/month. I don’t think he ever got it, but from that conversation I realized the billboard business must have very different economics than businesses I was familiar with. I started studying the industry, paying attention to the outstanding billboard ads and structures around SoCal, poring over the sign codes of local cities and counties, and researching whatever data I could find. Eventually I learned enough to get started and purchased my first billboard, a monopole in a town outside Las Vegas.

Tell us about your plant.

We operate 22 static faces, mostly 14′ x 48′. 

What’s the rural Nevada out of home advertising market like?

It’s challenging yet rewarding. The towns are very small, there are many miles between towns, and there are a lot of billboards. Developing strong local relationships goes a long way to renting faces. Watching clients develop successful businesses through the use of outdoor advertising is very satisfying, and I’ve enjoyed getting to know many good people in the communities we serve.

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