After last weeks article from Diana Stevenson  of  Grace Outdoor we heard from Mike Newton, EVP at NEOVISION Services Group  who wanted to share their digital board which happens to be at the World’s Busiest Border. Here is their story.

We have always been proud of our digital billboard , at one of the world’s busiest borders that serves as a gateway to southern California.

The digital overlooks 38 Traffic Lanes, with an annual count of 40 million vehicular passengers and 7 million pedestrians.  Travelers often wait over an hour at the border in full view of our advertisements

This video provides a great perspective of the impact of the digital.

Do you have a “unique” billboard you would like to share?  Send your info to me at johnweller@billboardinsider.com. We would love to feature your structure in a future article. Have a good weekend.

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