Arkansas Online reports that Lamar has proposed to take down 13 static billboards if Little Rock, Arkansas agrees to let Lamar convert 4 signs from static to digital.  Lamar owns 166 billboards in Little Rock.  Ace Signs has 9.  Cuerden Sign Co has 3.  Statewide Outdoor Advertising and Impact Outdoor Advertising each have 1.  the city has capped the number of boards at 198 of which 180 are in active use.  The billboards which Lamar wants to convert are at the southwest corner of Kanis and Shackleford and along I-630.  The city council will vote on the plan tonight.

Insider’s take:  Sounds like a win, win.   Little Rock gets fewer billboards.  Lamar gets the opportunity to make more money by putting its best signs to better use.