IndaStra ran an article very positive on the prospects for Outdoor.  You can read more of the detail on their site, but here’s why IndaStra thinks  OOH is more relevant than ever.

• Until teleportation is an option, consumers will go outside.

• Consumers can try to ignore billboards, but they’re always there.

• Billboards and digital/social/mobile are better together.

• Advertisers are getting really creative–and including some truly whiz-bang features.

• OOH can tap into data now, too.

• With data comes measurement and optimization

• Programmatic is coming.

As an example of creativity in the industry IndaStra referenced this XBox survival board video.

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