Insider invited readers to respond to 5 Out of Home Predictions for 2017.    Here are a some responses.

Michaeli Avihai, Co-CEO Ai Type talks about dooh and adwords: 

Giant companies like Google, JCDecaux and others and will make the Dooh an extension of their internet AdWords which shrunk due to the Apps world.   The DoohAdWords process had already started on 2016. I wrote a linked in post about it on Mid 2015.  This is what google did during 2016:  Google Tests DoubleClick Ad Technology for billboards

Andrea Messimer-Henley predicts augmented reality eyewear:

Consumers will receive signals from their smart phones, by GPS locations, complete with microphones and cameras.  How will this affect the out of home industry?  Ads, and messages will appear based on GPS location on any static surface, such as a wall, static bulletins, message boards, inside subways, on a menu, street furniture. Alleviating zoning issues. Therefore static bulletin locations become more relevant.  The signal can determine whether you’re driving or walking, therefore sending a video message or static message based on consumer preferences or a general ad.  The real value in out of home today, as I’ve said before is the real estate that it encompasses it’s a massive network.

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