By using proof of performance photos, billboard companies are able to provide assurance to clients that their ad has been displayed as desired. But customers have become more demanding, wishing to see something much more than an install photo. They want an approach shot. They want to know their ad is being seen and how it is being seen.

Having demanding customers is a good thing because the alternative is not having customers at all. When you meet and exceed their expectations, you are in a win-win situation. Really, photos are one of the best sales tools you have in your quiver of tools to sell more ads. There are few better salespeople than your pleased customers when they share the photos you provide.

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