Adquick founder Matt O’Connor was part of an NBC Bay Area news feature called The return of out of home advertising.  Some of Matt’s comments.

On the rise in non-traditional out of home.

Anywhere that there’s a digital screen there’s a company trying to make that an ad format…

Out of home doesn’t interrupt

One of the good things about out of home advertising is that you’re not stopping anyone from what they were doing already, so if your driving and see a billboard that doesn’t mean you slow down or stop on the road…anywhere else where advertising reaches you – TV, your’re stopping your program, online you’re watching some preroll video…A lot of people actually like out of home advertising because it breaks up the monotony of a long commute.

On murals

There’s a trend of making advertising art.  Maybe in the corner will be a small brand but it’s actually just a beautiful mural.

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