Fairwayisms in Fairway’s own words.

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Insider has written before about Fairways inventive “ism’s” campaign which uses empty billboards to draw attention to the power of outdoor.  Here’s a description of the campaign in Fairway’s own words.

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By Michael Peters, General Manager at Fairway Outdoor Advertising

Simple, Intriguing Messages Drive Mobile Users to One Website.

What Did We Do?

aaeaaqaaaaaaaadyaaaajgfiyji0mdfmlwnim2mtndgzms1iytrhlti3mzuynjjmzjzhmgGeneral Manager – Mike Peters, Art Director – Tiara Reynolds, and Designer – Ashley Scarborough identified the need for a fresh take on a self promotion campaign that would yield useful data to prove the success of billboard advertising and drive traffic to their website. Well-crafted definitions of some intriguing yet funky attributes of billboard advertising. We call them Fairwayisms. Links to the company website and social media can be found at the landing page.

aaeaaqaaaaaaaaguaaaajdm2yzqyyzlklwy4ytitndu4ni04ogiylwq1yzjhowrlyjdimgWe used the power of ubiquitous advertising displayed on a gargantuan 200 TRP level in the Piedmont Triad region of North Carolina. We promulgated simplistic intrigue that has generated over 7,500 website visits in less than two 8-weeks of launch.

Advertisers, Do You Need This?

If you’re looking to increase visits to your website billboards are still an advertising medium you don’t want to leave out of your aaeaaqaaaaaaaalraaaajgnjnwi1ndm2lwzjyjytnddims1inzdklwy5ngnmythkodnjnwmarketing mix.

For more info visit Fairwayisms.com

 

 

 

 

 

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