Politicians have historically been heavy users of billboards in political campaigns. OAAA EVP of Government Affairs Mike Hershey reports that federal lawmakers may be able to use official office funds to buy billboards to advertise constituent services. Billboard Insider asked Mike to explain.
What are official office funds?
Hershey: All Members of Congress have an allocation of funds to run their offices, called a Member’s Representational Allowance (MRA).
Tell us about the lawmaker who funded billboard purchases using official office funds.
Hershey: Congressman Blake Moore from Utah sought and received approval to use his MRA for constituent communication through billboards (see example).
How was the OAAA involved?
Hershey: OAAA connected the Congressman with local operators. He got the constituent service creative approved by the appropriate U.S. House committee, and then working with his office, we have been spreading the word to other Members of Congress.
Are there any restrictions on how and when the funds can be used?
Hershey: House rules prevent the use of funds for mass communication 90 days before a primary or general election. So right now, Members are prevented from using funds in this way until after November 8th.
How can operators pursue this?
Hershey: If operators have a relationship with their Representative or district staff, I’d encourage them to make the Member aware of the opportunity. We are still in an educational stage as the primary and general election calendar this year have limited both awareness and potential billboard use.
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