AdMobilize, the leading provider of Computer Vision and Audience Intelligence solutions for Out of Home and DOOH, was invited to join the Outdoor Advertising Association of America (OAAA) Innovation Committee ; a trade organization whose member companies represent more than 90 percent of the country’s OOH advertising revenue. As a company, AdMobilize has been a member of the OAAA since 2014.
Mike Neel, VP Marketing/Sales at AdMobilize, joined the delegation of OAAA Innovation committee members in Washington D.C. this year. Many important topics were discussed including how technology is shaping the OOH industry and how the ecosystem can be developed further. “The opportunity to sit in a room with many of the industry’s leaders to discuss innovation and technology now and in the future was fantastic. From a tech vendor perspective, we learned a lot about how we can continue to work together to collectively raise the bar for this industry”.
Since inception AdMobilize has focused on developing turnkey and scalable solutions for Out of Home formats powered by the world’s most advanced computer vision & machine learning technology. Data collected is completely anonymous and utilized worldwide to measure and dynamically produce campaigns on various formats such as digital placed based and roadside billboard inventory.
By joining the OAAA Innovation Committee, AdMobilize seeks to provide the industry with more insight and thought leadership on the convergence of real-time analytics for static and digital assets.
About AdMobilize
AdMobilize (www.admobilize.com) is a machine intelligence company making sense of the physical world. The company’s mission is to connect the physical world to the online grid by utilizing pioneering computer vision and artificial intelligence technology. We provide the DOOH, OOH, and Retail industries with the most complete software and hardware platform including: audience measurement, facial detection and recognition, vehicle detection and recognition, gesture recognition, people counting, demographic analysis including age, gender, emotion, and dwell time, just to name a few. With over 100 clients in 45 countries, our clients have embraced the turnkey nature of the technology; the ability to yield rates; actionable business intelligence; serving of dynamic content; and real-time audience analytics dashboards. Our team of 35 seasoned data science, computer vision, and hardware engineers have created highly scalable solutions equating to the “Google analytics” for the physical world.
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