Company: Wilson Outdoor Displays

Headquarters: 786 Coleman Mill Rd, Carrollton, GA 30116

Markets:  Georgia, Alabama.

Phone: 770.854.4899

Wilson Outdoor operates a billboard plant with with 99 faces in Western Georgia and Eastern Alabama with coverage in the following communities:

• Carrollton

• Wedowee

• Roanoke

• Heflin

• Ashland

Insider caught up with Ryan Wilson to share a little about their family business.

Ryan, can you share a little about the history of Wilson Outdoor? 

Wilson Outdoor’s inception was started way back in 1985 when Dwayne Wilson put his first billboard in Carrollton, GA on the property of a friend who owned a convenience store that he frequented weekly. He later sold that billboard to invest in a boom truck and construction materials to work on signs, and do electrical work. By 2000, Dwayne, now partnered with his younger brother of 3 years Dale, had become very educated in the billboard construction business. Working on many billboard projects for various companies all over the southeast. Dwayne and Dale agreed that they both very much enjoyed working on billboards, putting them up, repairing them, removing them, you name it, but wanted to take things a step further. So  they decided to start putting up a few structures for themselves here and there, whenever they weren’t busy working on other projects. They started in Carrollton, GA again, where they lived and somewhat understood the market. That first billboard went up and sold out rather quickly! And as the old saying goes, “the rest is history”, fast forward 6 more years to 2006 and Wilson Outdoor Displays, L.L.C. is born, slowly growing with a few structures every few years. By 2016, WOD has grown to 40 structures with 99 non digital faces between West GA and East AL.

Can you provide us a description of your billboard plant and operations?

Just normal operations really. All of our boards are permanent bulletins and permanent posters. We have 5 trivsion, all of which are Formetco. – these have been some excellent Trivisions in our opinion. Very little maintenance and have weathered through elements very well. We fabricate and build all of our billboards in house. We have a 6000 sq operations building where we perform all steel fab and catwalk manufacturing for our signs. We do not employ in house creative, but have multiple outsource graphic artists who are here to assist us with all our needs. 

Do you have digital signs in your inventory?

Yes, we have 3 digital faces. Bremen, GA (12′ X 40′); Carrollton, GA (10.5′ X 36′); Oxford, AL (10.5′ X 36′) – All are Formetco FTX 20mil. Britt McConnell from Formetco worked hand in hand with us to make our digital purchase very easy and painless.

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