Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of BillboardDesign.com  Billboard Insider uses and endorses Frick’s services.

Atllas

Rating: 4 (very good)

• I rate this ad a 4 out of 5. I personally think it’s clean, the brand is clear, and the messaging is meant to show people that they can keep 100% of their real estate commission.
• I deducted a point because my iPhone 14 was unable to scan the QR code.
• The fonts are easy to read, the message is simple and to the point.
• The design colors are good, I think they should have put some more detail on it just to make it look nicer.

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