Tampa Bay Times reports that Pasco County Florida has scheduled a hearing on October 24 on a rule which would permit outdoor companies to install new digital signs if they take down existing static signs.  The existing proposal calls for 14 static billboards to be removed for every new digital billboard.  Commission staffers say that a typical industry swap out ratio is 5:1.  There are currently 436 billboard Structures in Pasco County.

Insider’s take: Not going to be too many new digital signs if you require 14 static boards to be removed for every digital sign.  Why would a billboard company make a huge investment in a sign which might last 10 years without being able to generate additional revenues?  A takedown ratio of 2:1 to 4:1 is more normal.

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