An overwhelming majority of Billboard Insider readers have a separate rate card for non-profit advertisers but very few have a separate rate card for local advertisers.  See our poll results below.

Franklin Outdoor’s Dan Franklin says you should think about pricing short term transactions higher to encourage longer term contracts

I saw your article on rate cards. We do a discounted rate for non-profits as well. We don’t have a local vs. national rate card as much as we make short term deals more expensive, both to encourage local and national to sign up longer. Usually it doesn’t do much for the national accounts so they pay the higher rates and has the same effect but it also then will help push local people to do a longer term contract.

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