Businesses are front and center in the outdoor industry sales effort.  Don’t forget non-business clients, however, as can be seen from two news items today.

• The Eagle reports that the FBI is using billboards with enhanced pictures of a suspect to try to solve a bank robbery/murder case in Rochester.  The pictures will appear on billboards in Rochester, Buffalo and Niagra Falls.

• A 70 member citizens group in Tennessee is buying ads on 20 digital billboards across the state in an effort to encourage the Tennessee speaker to push a Medicaid waiver plan.

Insider’s take: Don’t overlook political, economic development or law enforcement ads in your push for business revenues, especially if you have unsold digital sign inventory.