Insider has been following a San Jose City proposal for Clear Channel Outdoor to build two new digital boards near the San Jose airport. Last week, the San Jose city council voted 9-2 to approve the digital billboards that Clear Channel will erect near the northern end of the airport, on the southern side of Highway 101, near the intersection with Highway 87.
Conditions related to the approval of the signs include:
- The signs are only permitted to run 18 hours of the day; they have to be turned off from midnight to 6:00 a.m.
- 10% of the ad revenue made from the signs will go to the airport. The City estimates that could amount to as much as $900,000 in extra cash each year.
- Clear Channel as a cap and trade will remove a dozen billboards
- Finally they will plant 215 new trees in exchange for cutting down 43 that will have to come down to make room for the billboards.
The hoodline web site was a source for this article.
KVIA.com reported last week that the El Paso city council voted 6 to 1 to allow the use of mobile advertisement trucks as a one year pilot program.
Restrictions include:
- Obtaining a special privilege permit, including yearly fee
- Restrictions on number of operators (3 current operators)
- Restrictions number of billboards per operator at one time (3 per operator currently)
- No digital allowed
- Permitted only on arterials, no freeways or residential local streets
- Restrict hours of operation: restricted between 12 a.m. and 8 a.m.
- No sound
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