Los Angeles, CA – February 18, 2022 – MilkMoney, the leading marketplace for out-of-home (OOH) media buying, today announced that it has entered into an exclusive partnership with Paris Hilton to manage, operate and sell billboard advertisements in Paris World’s Metaverse on Roblox. Debuting as part of Paris Hilton’s first-ever virtual fashion week within Paris World, the billboards will feature a campaign by global Fashion e-retailer boohoo, a longstanding partner of Hilton’s and one for which she was a former ambassador. After fashion week, the virtual billboards will then support a number of additional events taking place in Paris World where brand inventory will be sold.
“As the premiere marketplace for out-of-home advertising, we’ve been quick to identify impactful ways for brands to be seen,” said Sam Keywanfar, founder and CEO of MilkMoney. “As influencers like Paris Hilton continue to populate their respective worlds with unique experiences, MilkMoney will be the go-to destination for real world advertisers like boohoo, to discover and purchase billboards in the Metaverse.”
During the virtual fashion week, boohoo will run on several billboards around Paris World, including the two marque billboards at the front entrance.
“Billboards are a part of our everyday lives and it should be no different in the metaverse,” said Paris Hilton. “When I spoke to Sam and the MilkMoney team, it was clear they shared the same vision for what Paris World can offer and how to reach consumers and fans, and it’s awesome to be launching our first billboard campaign with boohoo, a brand I’ve always loved.”
This buy extends boohoo’s relationship with MilkMoney, who has secured OOH for the brand in the real world the past several years. It also marks boohoo’s first foray into the Metaverse and Fashion Week, a natural and strategic next step for the brand.
“We’re very excited to be partnering with MilkMoney in a different capacity with this new, forward-thinking project,” said US director of Marketing, Christina McGonagle. “We’ve always found exciting opportunities through their site to grow our brand in the real world, but now this partnership gives us an incredible opportunity to grow the boohoo brand in the Metaverse and can reach audiences all over the world.”
Paris Hilton’s Virtual fashion show will be open to the public and can be accessed via a private server on Friday, February 18. It will also premiere on Paris’ YouTube channel on Saturday February, 19th.
For more information on how to access, please visit https://paris.mv/. For more information on how to purchase inventory in Paris World’s metaverse on Roblox, please visit www.MilkMoney.com
About MilkMoney
MilkMoney is a leading on-demand media buying marketplace connecting advertisers with a wide range of out-of-home (OOH) opportunities. Media owners make their inventory available for advertisers to easily browse, effectively plan, securely book and reliably track their campaign from start to finish.
MilkMoney features over 400,000 traditional, non-traditional and experiential assets across the USA, Canada, Europe, Asia and Metaverse, including Bulletins, Transit, Airports, Malls, Theaters, Murals, Wrapped Vehicles, Projections, Blimps, Coffee Sleeves, Sky Writing and Drones.
MilkMoney has quickly gained notoriety working with disruptive advertisers like Amazon Music, Bottega Veneta, Bumble, Casper, Daring., Fear of God, Fenty Beauty, FIGS, Good American, Harry’s, Hims, Live Nation, Netflix, Postmates, PrettyLittleThing, Puma, Robinhood, Saint Laurent, Savage X, Shopify, Sweetgreen, Uber Eats, Universal Music Group, Yeezy, YouTube Originals, and 100 Thieves.
About Paris World
The original influencer Paris Hilton has built her very own Roblox island. ‘Paris World’ on Roblox is positioned to become the leading always on persistent celebrity world in the metaverse. Users are able to feed animals at the zoo, ride the Paris Wheel, play mini-games, stay at Paris’ mansion, drive her luxury cars, & much more! The world is updated daily with new features including celebrity appearances, limited edition clothing drops, games, special events, & areas. Link to join Paris World: https://paris.mv/
About the boohoo Group
Leading the fashion e-commerce market and founded in Manchester in 2006, the group started life as boohoo.com, an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. In early 2017, the group extended its customer offering through the acquisitions of the vibrant fashion brand PrettyLittleThing, and free-thinking brand Nasty Gal. United by a shared customer value proposition, our brands design, source, market and sell great quality clothes, shoes and accessories at unbeatable prices. This investment proposition has helped the group grow from a single brand, into a major multi-brand online retailer, leading the fashion e-commerce market for 16 to 30-year-olds around the world. The boohoo group has continued to further strengthen its multi brand platform, in 2019 the group acquired online womenswear retailer Miss Pap and UK brands Karen Millen and Coast. Today the boohoo group sells to over 8 million ever-growing customers globally.
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