GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP), in collaboration with client YMCA of Greater Grand Rapids, has launched a campaign to promote new memberships just in time for New Year’s resolutions.

With the last two years of decreased gym attendance due to the ever-present concerns of COVID, ECP set out to change the tune for 2022. The campaign works to inspire individuals and families alike to improve their overall health and well-being.

“It can be tough to get motivated in the best of times, so after the curveball of the last few years we felt people could benefit from some healthy reminders about their habits and have a sense of humor about it,” said Rick Issepi, Art Director at ECP.”

This targeted multi-media campaign features out of home, digital, social, and radio, is speaking to consumers about the gym in a new fun way this year.

For more information about Extra Credit Projects or this campaign, contact Rob Jackson at 616.454.2955 or rob@extracreditprojects.com.

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About YMCA

The YMCA has served as a leading nonprofit committed to strengthening community for more than 150 years. Bringing together people from different backgrounds, perspectives and generations, the Y’s goal is to improve overall health and well-being, ignite youth empowerment and demonstrate the importance of connections.

About ECP

Extra Credit Projects (ECP) is a Michigan-based advertising and design agency known for their award-winning work in out of home advertising. ECP serves a variety of clients and cause-based initiatives through its creative design, strategy and media services.

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