While you are proposing the ideas and elements of an advertisers’ OOH campaign, particularly to a new prospect, in the back of their mind their biggest concern is, “will I be satisfied?” You can alleviate fears and close the deal is by putting your service and fulfillment plan in a guarantee.  You must do an original signature on the bottom to convey commitment. Here’s a service guarantee that’s worked for me.

Kevin Gephart Service Guarantee

I will function as a sustaining resource for your ad program and your business. You will have my complete and consistent best efforts in assuring your success.  To ensure your program delivers the expected results, I will schedule a status meeting every 30 days during your campaign to address strengths, weakness, opportunities, threats, and revisions.

I’m available 24 hours a day/seven days a week to address any opportunities, problems or concerns that occur outside of these meetings. You may reach me at 612-387-5349.

Guaranteed Services include:

• Posting your digital billboards on time.
• Addressing any digital display defects within four business-hours for any hardware or software malfunctions.
• Completing maintenance within 24 business hours of a reported problem (Note: this does not include loss of power to structure, or physical harm caused that cannot be prevented. You’ll be notified in the event there are any delays).
• Posting digital content changes within two business hours of receipt of new content.
• Posting printed materials (bulletins, posters, etc.) within four business days of contract start date*
• Delivering Proof of Performance completion photos within five business days of completing the initial posting
• Repairing display defects of printed materials including flagging and illumination within three business days of notification **
• Visually inspecting each core market illuminated display at least twice every 28 days and all other displays at least once every 28 days.
• Visually inspecting units for any storm related damage immediately following any major storm activity.

Supporting Commitments:

• An acceptable adjustment for all units not installed within the guaranteed time frames.
• Notification in the event printed materials are not available 5 days prior to contract start date.
• Notification of display defects and repair status.
• Notification of an acceptable adjustment for any display times that fall below the contracted amount.

*Materials must arrive at facility within five business days prior to contract start date.  Installation will not be scheduled until all materials arrive. Bulletins with extensions will need 20 days lead time for fabrication. If weather conditions prohibit installation within the promised five-days, you will be notified.  

**Includes items in our control such as replacing lamps etc.

Signed: __________________________________________

Kevin Gephart, Senior Account Executive

Have an out of home sales questions that you’d like me to address?  Email kevinjgephart@gmail.com or use the form below.

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