Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services.

Moravian University

Rating: 3 (average)

• This ad for a renamed university does a good job of attracting attention with the bright blue background and white text and graphics.
• The new name is large and easily legible.
• The line of text under the name could be larger because it seems to explain the message and introduce a new slogan.
• As an awareness ad, it does what it was designed to do. This ad gets a 3 (average).

[wpforms id=”9787″]

Paid Advertisement