The New York Times has written an article titled Look Up: In the Digital Age, Billboards are Far From Dead.  The article highlights how clients as disparate as the rockers Guns N’ Roses and the tech company Foursquare favor the medium for the following reasons:

• People are spending more time outside their homes due to increased travel and commuting.

• Electronic signs are everywhere and can be changed instantaneously.

Insider’s take:  Nice to see a mainstream media article recognizing the resilience of outdoor advertising.  The New York Times had lots to say about Clear Channel’s Radar Project.  Insider will be watching to see if Radar’s performance matches the hype.  It’s a very, very complicated sales process to bring off.

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