Rate This Ad allows a billboard designer to rate a random piece of billboard artwork provided by Billboard Insider using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Blip Billboards.  Blip has a staff of creative designers to assist clients.  Insider uses and endorses Blip’s services.

Villa Maria Academy

Rating: 3 (average)

• This ad does well with its simple design and message.
• There is no excess information.
• The photo is good quality overall with good color contrast and choice of fonts.
• The logo and school name however are very small and not legible from a distance. It is usually better to focus on a single subject rather than a group, with no background so that the subject can be easily seen at a glance.
• A single subject in the photo might also provide more room to enlarge the text.

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