Longmont, CO – When Adams Outdoor Advertising and the Out of Home Advertising Association of America (OAAA) decided to collaborate on an ad campaign to support EARTHDAY.ORG, it was only natural to print bulletins on smog-absorbing materials available from Circle Graphics.

The campaign, Nature’s Essential Workers, features plants and animals that provide essential services to our ecosystem and aims to reinforce the interdependence of humans and the natural world. Featured on one of the ads are trees, those critical captors of carbon. Circle Graphics will rely on Eco-Flexx™ bulletin material with Eco-Ad coating to help absorb smog in the air. Eco-Flexx is a 100% recyclable polyethylene substrate. Once coated with ECO/AD, this material will clean the air by converting greenhouse gases into harmless nitrates. It is a titanium dioxide technology that uses sunlight to convert airborne pollutants primarily from cars, to non-polluting molecules.

“There’s something poetic about this campaign running on a medium that can literally ‘clean the air,’” says Chad Hutchison, Corporate Creative Director at Adams Outdoor Advertising. “We are promoting nature’s conservationist while helping them do the hard work of improving our environment.”

“Circle Graphics is pleased to participate in this campaign along with Adams Outdoor,” says Rod Rackley, President of Circle Graphics Out-of-Home Division. “Eco-Flexx coated with ECO/AD is an innovative and responsible choice.”

The campaign illustrates EARTHDAY.ORG’s creative collaboration with OAAA, Extra Credit Projects (ECP), Sarah Finnie Robinson of Boston University’s Institute for Sustainable Energy (ISE), and Adams Outdoor Advertising. It will run coast-to-coast throughout the month of October.

To view the creative, click here.

For more information on conservation and biodiversity, visit www.earthday.org/campaign/conservation-and-biodiversity/

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