Company of the Day – Hicks Outdoor Advertising

Company: Hicks Outdoor Advertising

Headquarters: 102 Racer Drive,  Cross Lanes, WV 25313

Markets: West Virginia

Phone: 304.482.9300

Email:   greg@HicksOutdoor.com

Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc..  The company owns and operates bulletins predominantly comprised of standard sizes 14′ x 48′, 10’6″ x 36′ and 12′ x 50′,  10′ x 30′, 12×24. The faces are located on such high volume highways as Interstate 77, Interstate 64, US Route 50, and US Route 14.

Greg Hicks is the owner of Hicks Outdoor and Insider caught up with him for a quick interview.

Greg, can you update us on the territory you are serving and the number of structures you own?
We serve West Virginia with 28 locations and 97 faces.
 
Most of your structures are double stacked.  What are the advantages for you with double stacked structures?
West Virginia allowed us to double-stack so we took advantage of that opportunity maximizing  the number of vinyls we could provide per structure. The State has since stopped permitting double stacks in West Virginia.
 
Has the COVID pandemic had an impact on your business?  
We have seen the loss of a few customers due to the pandemic and stay at home orders.
 
Last time we talked you had plans to do your first digital conversions. Any update on your digital plans?
No new digitals but we have all new LED retrofit bulbs. Now going dusk to dawn with power monitors.
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