Rod Rackley, President of the Out of Home division of Circle Graphics ended yesterday’s Billboard Insider podcast interview with some great advice to people just entering the out of home industry.
What do you know now that you wish you knew when you entered the out of home industry in 1995?
- I wish I’d known that gratitude is the secret to happiness. Show me a grateful person and I can tell you a lot about that person’s mental health. Gratitude unlocks the fullness of life. It turns what we have into enough and more. It can turn an existence into a real life. It can turn disconnected situations (like today’s pandemic) into important opportunities for growth. Gratitude makes sense of our past. It brings peace for today. It creates a vision for tomorrow.
- Another thing that I wish I’d known is that improvement is a journey, not a destination. Throughout my career I’ve always tried to improve things and make things better. I naively thought that I would get there one day and that has lead to some frustration. Just show up and make things better, every day. That’s the job.
- Never make the same mistake twice. The second time is not a mistake. It’s a choice. Everyone’s going to make a mistake but try to improve and do something different to avoid making that mistake again.
- And, finally and somewhat related, the following quote has been helpful to me as I’m sorting through a stack of things that need to be done, none of which is going to move the needle that much. It’s by Susan Butcher who was a four time Iditarod winner:
“You don’t win because you do one thing right or because you do two things right. You win because you do a thousand little things right throughout the year.”
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