SignValue’s Paul Wright is a realist. He expects out of home industry revenues to decline by 9% in 2020. But he’s still optimistic about out of home. Here are SignValue’s Top Ten Things for the OOH Industry to be optimistic about:
10. OOH is still primarily a local medium.
9. Warmer weather is coming soon, viruses don’t like hot stuff.
8. Long term advertising contracts help to stabilize revenues.
7. Directional advertising will always be important.
6. Traffic volumes are down, but not out!
5. China had a five month run-in with this virus and no new cases.
4. Government stimulus package will help to keep wallets full.
3. People are out spending less, so they’ll have more to spend later.
2. Digital display contracts light up quickly.
and the number one most important thing for the OOH Industry to be optimistic about is…
1. People are resilient, smart and very social beings!
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