“59% of college students believe the 2020 election will be more important for the country than any other election in their lifetime.” – Business Insider

In. Their. Lifetime.

In the past year, the power of  youth has become more evident than ever before. They are not afraid to make their voices heard, and fight for causes they believe in – be it climate change or gender equality. They are obviously taking charge of their own future, and this includes choosing who should lead their country. And one week removed from Super Tuesday it’s becoming blatantly clear that the 2020 election will be decided by this youth, the generation Z.

The elusive generation of young adults might be too young to remember landlines, but they are undoubtedly the most important voting electorate comprising over 24 million Gen Z voters in 2020 (source). With over 95% of college students intending to vote in 2020, the college vote could very well sway a close election.

This under 24 voter group is highly active when it comes to participating in school discussions, online debates, attending rallies. In fact, 71% expressed that they were making concerted efforts to learn and parse through various views on different political hot topics in the country (source). And therein lies the opportunity. Here is an audience that is not just receptive, but openly seeking answers, willing to listen to your policies, and ready to vote if they are convinced.

So, how do you speak to a cord-cutting generation that is elusive, will block or skip your ads, and will flip to the next page in less than a second? You go where they are, and where they cannot miss you. And more importantly, where they are spending time having these conversations and discussions with their friends. On campus. In the real world, within their colleges.

College campuses are a hotbed of political discourse, both within and beyond academia. Student organizations work at the grassroots level to engage students and spread awareness. Debates and rallies are not uncommon, and common student areas be it cafeterias or student lounges become community building spaces where discussions thrive. Turnout among college student voters more than doubled from the 2014 to 2018 midterm elections, according to this study by Tufts University. And the study proves that efforts to organizing and mobilizing voters on college campuses could shape the 2020 election results.

But we return to the same question. Even on campus, HOW do we grab their attention? Digital out of home on campus is an unparalleled option that combines the real-world impact with the benefit of digital screens. This means, unlike a channel which can be changed and a radio which can be turned off, digital out-of-home is un-skippable, fraud-free, and cannot be blocked. Rouge Campus is the only media company across USA offering this solution, and the screens are spread across 1000 campuses nationwide. Best of all, they are addressable. Heading into the May primaries, campaign messages on the digital out-of-home screens can be hyper-targeted to focus on what matters to each campus community. The potential within swing states can be capitalized, and core concerns can be directly addressed.

With over 92% of the college students on campus noticing the Rouge Campus screens, sharing the right message with these voters might just tilt the scales.  Here’s the sizzle reel

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