Data services like Ubimo have gotten really good at unlocking insights which you can share with out of home advertisers.  Insider reviewed Ubimo’s data for Yankee fans and Mets fans and found some interesting insights.

The Yankees audience skews young while the Mets audience skews old.

Yankees fans top restaurants are Cheesecake Factory, Whole Foods and Baskin Robbins.  Mets fans top restaurants were TGI Fridays, Pizza Hut and Subway.

Where do fans come from?  To reach Yankees fans you want to pitch advertising in Manhattan and the Bronx.  To reach Met fans you want to pitch Manhattan, Queens and Long Island.

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