Allvision, Outfront Media and San Mateo County are exploring the feasibility of putting billboards on San Mateo County land along Highway 101 and Interstate 280.  Here’s the language taken from County Manager John Maltbie’s March 3, 2016 Report To the Board of Supervisors:

Outdoor advertising program being considered
In coming months, Real Property will bring to the Board a proposal initiating an Outdoor Advertising Program. The proposed agreement between the County and Allvision/Outfront Media will provide a minimum of $7.875 million in non-tax revenue per billboard over the next 30 years. The first step in the process is an assessment by Allvision/Outfront Media of County-owned land along the Highway 101 and Interstate 280 corridors to determine the most profitable locations for billboards.

Insider’s take: Yet another municipality realizes it can leverage land to generate funds for much needed city services.