Company: Vital Outdoor Advertising
Market: Oklahoma
Address: PO Box 2615, Edmond OK 73083
Phone: 405-544-7746
Vital Outdoor Advertising operates 18 digital and static billboard structures in Oklahoma City. The firm is privately held and was founded in March 1996. Justin Booher is President, Shannon Booher is CFO. The firm is a member of the OAAA and the IBOUSA.
Justin, what’s new at Vital?
Oklahoma has been in a slump for the last 2 years, but we see a slow change forward. We did find a new location on the Kilpatrick Turnpike and was able to use the head unit from a structure we had to remove 2 years prior, so it was good to get that structure back in the air. We also moved a digital that hadn’t been producing like we’d hoped it would have, so we moved it to this new location we just built and it’s doing great!
Looks like you use Apparatix software to manage your operations. What do you think of it?
We love it. Some of the features are really great for proposals. We’ve received many compliments on how well organized and how great our info looks. For a small company there’s really too much to learn with it, but APX is working on producing a less intensive version for us smaller companies where you wear multiple hats.
Whose digital signs are you using and what have you learned?
We have all WatchFire units thus far. They’ve been super reliable. I drove past our first unit we put up almost 11 years ago and the whites still look white…..I have not found another unit this old where it looks this good. Kind of hard to change when we’ve had this great product and service. I wouldn’t change to save 10 grand on a sign. I like to sleep at night.
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