An OAAA Sales Tip
The growth trend of OOH, which now stretches across 30 consecutive quarters, is projected by MAGNA to continue at least through 2018. Their December 2017 report projects a healthy 2017 finish of +1.6 percent for OOH, followed by an even stronger 2018 at + 2.5 percent. MAGNA cites digital OOH as the largest growth driver for the channel, and highlights the importance of the expansion of the digital platform in the street furniture, transit and place-based categories.
The chart below showcases the continuing strength of OOH in a media industry marred by the disruption of digital online media.
In fact, OOH should surpass ad spend in magazines at the end of 2017, and is pacing to surpass newspapers in 2019.
Television is always the big winner in political and Olympics years, but OOH is well-poised to continue its solid growth in the Government, Politics and Organizations category. Many political races and issues will be locally focused in the coming year, and these are the biggest drivers for overall OOH political spending.
Be sure to stay on top of all the latest OOH proof points and research by downloading the free OOH app, because it offers:
- Efficiency – by providing topline OOH marketing resources in a single location.
- Customization – create content or presentations with resources and data unique to each audience.
- Shareabilty – share valuable resources instantly with colleagues or clients.
The app is available in the Apple App Store and in Google Play. Click here to learn more about the app.
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