St. Louis Children’s Hospital have a tradition as young cancer patient’s complete a round of Chemotherapy, they ring a bell that can be heard throughout the hospital.  Now, with the help of Outfront Media, the bell can also be heard next to Interstate 44 & Big Bend Road with the help of a 12 foot bell and an app which triggers a bell at the billboard.

See how it all comes together on this video.

Kudos to Outfront for a creative and heart-warming campaign.

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