By Andrea Messimer-Henley

When reaching out to an out of home advertising prospect:

#1 Always research the prospect’s business, culture, current ad strategy

#2 Prepare compelling data, a news article, press release, a case study, that is relevant to the prospects business or agency clients.

# 3 VERY important. Prospects want to know how you can increase sales for them. Remember to keep the introduction and your company background brief.

#4  It takes an average of 7 separate touch points before a sales transaction occurs.

#5  80% of sales people do not follow up after the first contact with a prospect.

#6  Set a reminder to reach out to prospects every 60- days.  ( Provide fresh ideas each time you make contact)

#7   Use several tactics, email, text, phone call, LinkedIn, Social Media, host and attend network events, referrals, all of these methods work with research thought and pleasant persistence.

His response is an opportunity for me to connect very soon to provide more information for planning..  Touch point #5.

“Andrea, slow down to go faster.”

It was simple, but profound. 

Think about it.

Happy Selling!