Billboard Insider has written before about the benefits of using SmartLink to remotely control the illumination on your boards.  One of the benefits of the SmartLink system is that you can remotely set your illumination schedules from anywhere simply on your cell phone.  Here’s an actual Lamar board which is equipped with SmartLink.  During the eclipse, the lights were scheduled to come on at 1:15pm and then turn off at 1:45pm.  Before SmartLink, operations would have had to manually visit each location to accomplish this feat.

Insider talked with Smartlink’s Vice President and General Manager Franklin Olive.

Did Lamar make the eclipse adjustment to all its signs?

The SmartLink illumination schedules were only set for the Nashville, TN market.  Nashville was one of the major cities along the eclipse path of totality.  SmartLink reached out to Denise Shewmake, Lamar Vice President and Territory Manager for Nashville, and she was equally excited to showcase the SmartLink technology.

Where was the board in the picture?

The billboard in the image is located just north of downtown Nashville on I-65.

What else is new at Smartlink?

We are constantly pushing out new technologies to meet the needs of the Out of Home Advertising industry.  We are beta testing our new SmartLink user web portal, SmartLink 2.0, which will release later this quarter.  Users will have more functionality and control of what they want to see while customizing numerous pages and reports.

We are also testing a new alarm interface product which provides a kill switch function, also known a “blackout” command.  It will remotely and automatically turn off the digital display if an intruder opens the digital cabinet while notifying the Out of Home company of the intrusion.  This allows the Out of Home company to immediately react and address a hack or security issue should it arise.

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