Out of Home Sales Expert Kevin Gephart on the AI threat to sales reps

I’m often asked whether AI will replace OOH sales reps. It will replace reps who don’t use AI

Fairmount Outdoor President Billy Tolson on what makes a good billboard lease

I think the biggest thing is remembering that you’re dealing with a piece of real estate, and real estate changes hands, so a good billboard lease anticipates change.

Billboard attorney Chris Rothfelder on right of first refusals (“ROFR”) in leases

A ROFR is often worth a bump in rent since it can open doors in the future to adding security to an investment in a particular location.

Federal Reserve Governor Christopher Waller in a speech last week

Overall, the new data reinforce my view that the labor market is stable and inflation is too high.

Out of home attorney Richard Rothfelder says cash-strapped cities will look to billboard companies for new money

I can confirm as a former mayor and current city attorney that local governments are indeed facing unprecedented budgetary shortfalls. Whether caused by their own over spending, or due to abuses by the federal and state governments, local governments are looking for new ways to balance their budgets, and are likely to do so on the backs of billboard companies.

François de Gaspé Beaubien’s keynote speech predictions at the 14th Annual DPAA Global Video Everywhere Summit

Here is what I believe we will see in 2027: More investment in DOOH. More consolidation. More sophisticated measurement. More programmatic buying. More AI-driven planning and execution. And more major players entering our industry.

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