Billboard Insider talked with Rick Newcomer, SVP of Sales at Tyler Outdoor Advertising about a new self-promo campaign Tyler is running.

What’s the program?

We decided to embrace the “Kinda Chic” social media trend and created a campaign around it.

Where did the idea come from?

The creative was developed in-house, with no outside design assistance.  The idea actually came from a conversation my wife and I had this past weekend.

Are you using the ads for self-promos?

And yes, this is purely self-promotion designed to generate some buzz and have a little fun with the trend.

What are you doing with self-promos?  Email davewestburg@billboardinsider.com and we’ll run a follow-up post.

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