Lots of interest in billboard software to judge from the number of responses to our poll. Here are the results. 40% of our respondents use Apparatix, 28% use something else, 14% still use an excel spreadsheet, 10% use Billboard Planet and 9% use SignDash. We’d love to hear more about the something else category. Email davewestburg@billboardinsider.com or use the comment box below.
A billboard exec talks about the different options
As my company started started to scale a few years ago I knew we needed something better than Ham fisting the excel spreadsheets we had going on so I asked other operators with companies about my size and bigger if they use Apparatix. About 4 people said things along the line of you can’t possibly run an ooh company in today’s work without Apparatix. A few more people said “man you don’t need that it’s just money out the door when all you need is a better excel workflow”. That seems to sum up the OOH industry as a whole as many of us want to evolve and money want to stay the same…In the end after exploring SignDash, Billboard Planet and Apparatix I found none of them gave me everything I needed for the money…
An east coast exec uses SignDash
We currently use SignDash, but I’m a big fan of AdQuick’s map-based charting interface, which I’ve used since 2017. Unfortunately the platform is designed for advertisers and not operators.
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