A quick update from the OAAA.

The OBIE Awards, the out of home industry’s most storied creative honor, are entering an exciting new chapter. This year, the OBIEs will debut as a standalone event in October 2026 in New York City, expanding their visibility and making the celebration even more accessible to agencies, brands, and creative leaders across the industry. Call for entries has been extended through July 17, 2026.

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