Company: Norton Outdoor
Market: Cincinnati, Ohio.
Headquarters: 5280 Kennedy Avenue, Cincinnati, OH
Phone: 513-631-4864
Norton Outdoor is a private, family owned outdoor company which was started by Jerry Norton in 1949. Stacy Norton Keyes is Vice President. Larry Stier is Regional Sales manager. Norton operates nearly 1,000 display faces in the Cincinnati region. Tom Norton is Chairman. Dan Norton is Co-Chairman and COO. Mike Norton is President. Kevin Norton is Real Estate Executive.
Norton is a member of Geopath and the OAAA. Tom Norton is a recipient of the Myles Standish Award, the highest individual honor bestowed by the OAAA. Mike Norton sits on the OAAO Board of Directors as well as the OAAA Digital Billboard committee, Innovations committee and Marketing committee.
Norton made the news in October 2018 when it and Lamar successfully challenged a tax on billboard revenues and as an unconstitutional violation of freedom of speech. The case has been appealed to the Ohio Supreme Court. Here are some excerpts of our previous interviews with Mike Norton.
Talk a little bit about your plant.
We are a 3rd generation OOH company, providing over 800 traditional and 16 digital billboard displays in the Greater Cincinnati market. In addition to OOH displays, Norton provides paid Search, Display and Social digitalcampaigns that can be used in concert with our OOH displays, or on their own.
What’s Cincinnati like as an outdoor market?
Despite the fact that we are only about the 34th largest DMA in the country, we are home to several Fortune 500 companies, including Procter & Gamble and Kroger, making this market a very valuable one for many brands. Fortunately for those brands and marketers, Cincinnati is an outstanding OOH market. There are fantastic OOH displays in urban and suburban areas throughout the region. There are outstanding Rotary and Digital Bulletins in the marketplace. Norton Poster displays are all singe-face displays, and the average Norton Poster has an 18% Geopath OOH Ratings advantage over our competitor in the marketplace. Additionally, we are the only provider of Junior Poster displays in the region, which provide a platform for small businesses and an extremely efficient platform for larger ones.
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