BROOKINGS, S.D. – May 11, 2026 – Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, is highlighting the growth of Street Media Group (SMG), a 16‑person out‑of‑home (OOH) company leveraging Daktronics digital display technology to grow rapidly across multiple states. What began as a hyperlocal Northern Colorado operator is now expanding into Kentucky, Nebraska and New Jersey, demonstrating how small, agile companies can scale successfully with reliable digital out-of-home (DOOH) technology and a strong manufacturing partner.
For more than a decade, Daktronics and SMG have collaborated to deploy digital billboards, campus signage and community‑focused displays across diverse markets. This long‑standing partnership plays a key role in helping SMG grow its footprint while maintaining high‑quality standards, dependable operations and efficient service.
“Our growth into new states has been exciting — and Daktronics has been a huge part of making that possible,” said Ashley Steinbach, general manager at Street Media Group. “When we take on a new market or a challenging site, we know we’re not doing it alone. Their team listens, collaborates and problem‑solves with us. That kind of partnership gives a small team like ours the confidence to think bigger, move faster and deliver high‑quality displays our advertisers can trust.”
Bringing Digital Innovation to Colorado State University
Part of SMG’s growth includes a unique deployment at Colorado State University (CSU), where Daktronics displays serve multiple purposes: paid advertising, university‑branded messaging and real‑time safety notifications. This model provides CSU with new revenue opportunities and instant communication tools while giving SMG a compelling new environment for digital placements.
Technology Behind SMG’s Multi‑State Growth
Street Media Group’s Daktronics installations include a variety of digital billboard configurations tailored to roadway visibility, zoning requirements and community settings. From traditional roadside displays to tight‑pitch pedestrian units, Daktronics provides SMG with options that match each environment so they can apply the right technology for reliability and regulatory compliance. This streamlined approach ensures consistent quality across different markets and supports SMG’s ability to expand quickly without sacrificing operational efficiency.
“I’ve spent a lot of time with the Daktronics service and support teams, and they’ve been fantastic,” added Steinbach. “They remember details, take feedback seriously and truly listen. It feels like a partnership where our success matters.”
“Street Media Group shows what’s possible when a forward-thinking operator pairs smart expansion strategy with reliable digital technology,” said Joni Schmeichel, OOH marketing strategist, Daktronics. “Their new markets, campus partnerships and innovative use of digital networks are great examples of how DOOH can support both business growth and community communication.”
As SMG continues to identify new installation opportunities across the country, Daktronics will support future deployments with evolving technology options, including dynamic content tools, light‑direct solutions and pedestrian‑focused displays.
About Street Media Group
Street Media Group is an out‑of‑home advertising company specializing in high‑impact digital and static displays across Northern Colorado and expanding markets throughout the United States. Founded on decades of industry experience, the company delivers roadside, transit and campus‑based advertising solutions that connect brands with audiences in meaningful and measurable ways. With a commitment to quality, innovation and community partnership, Street Media Group continues to grow its footprint through strategic development, strong customer relationships and a focus on exceptional service. Learn more at streetmediagroup.com.
About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.
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