20 April 2026, London / New York: Talon, the world’s leading independent Out of Home (OOH) specialist, today announced the launch of Atlas Planner, an AI-powered planning engine that brings greater intelligence, agility and accountability to programmatic digital OOH (PDOOH).
Through an intuitive, conversational interface, Atlas Planner can interpret a brief – uploaded or written in natural language prompts – to build a campaign framework instantly, surfacing recommended audiences, environments and buying parameters within seconds. Its interactive map then visualizes how these choices influence available screens, impressions, CPMs and delivery in real time — giving planners and clients a clear, intuitive view of how a campaign comes to life across locations.
The launch of Atlas Planner represents a significant next step for Talon’s programmatic capabilities. No longer a standalone demand-side platform (DSP), Atlas Planner becomes a core component of a fully connected pDOOH tech-stack that now combines years of behavioural intelligence from Talon’s audience data platform, AI‑powered planning and dynamic creative optimisation into one connected workflow.
Built on years of proprietary data, proven benchmarks and real‑world client success, the Atlas suite creates a single intelligent ecosystem under the Atlas brand:
- Atlas Insights (formerly known as Ada) identifies who to reach
- Atlas Planner determines how to reach them most effectively
- Atlas Studio (powered by Grand Visual) ensures the message resonates in context
Atlas Planner is the newest innovation at the core of the Atlas suite, using AI to interrogate Talon’s deep behavioural datasets, generate smarter audience strategies, refine targeting and forecast performance in real time.
It supports advanced optimization and trigger‑based buying, real‑time programmatic activation, with seamless integration into the wider programmatic ecosystem, enabling connected planning at global scale.
True to Talon’s people‑led, tech‑enabled philosophy, Atlas Planner is designed to elevate expert judgement rather than replace it, surfacing insight at speed while keeping strategy and creativity firmly with Talon’s teams.
Andy Stevens, Global Chief Product Officer at Talon, said: “Atlas Planner is the next step in our journey to reach people in the real world with more precision, more relevance and greater impact. Powered by an AI planning engine, it brings multiple OOH-specific data sources together and puts them directly in planners’ hands, so teams can move faster and make better decisions. Crucially, this isn’t automation for automation’s sake. It’s people led, tech enabled planning that gives our clients clarity, confidence and clearer ROI.”
Atlas Planner launches immediately in the United States, where demand for enhanced programmatic OOH continues to accelerate. The UK and Canada will follow in July, with other Europe and international markets rolling out through 2026 as part of Talon’s global product roadmap.
Sue Frogley, Global CEO at Talon, added: “Atlas Planner’s powerful AI architecture is designed to elevate, not replace, the expertise of our world-class OOH talent. By surfacing richer data, faster insight and more flexible activation into a single platform, we’ve created a full OOH tech‑stack that gives our teams, and our clients, a huge leap forward in capability. Launching first in the US reflects the scale of opportunity we see there.”
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