Here’s a summary of day two of the Spring 2026 IBO show in four quotes.

Gina Stratford says don’t sell people something that won’t work

The worst thing we can do is take the buy knowing it cannot be successful…We don’t want people telling people not to buy out of home because it didn’t work for them.

Movia Media’s Casey Binkley makes the case for truckside advertising

Transit gets you only so far into residential.  Truck-side gets you to the door

Accounting expert Liz Scott on how out of home companies get into trouble

Your operations data is in one system. Your accounting is in QuickBooks — which maybe 80% of this industry uses. Your lease terms might be in a folder somewhere. None of those talk to each other automatically. That’s where the errors live..The operators who grow fastest over the next five years won’t be the ones with the most boards. They’ll be the ones who understand their boards best.

Sandler Training’s Reggie Piercy on three things to say when a prospect tells you no.

I do three things when I hear no. (1)  I say “why?  What was the deal breaker?” (2) I say “can I call on you in the future to see if things have changed”.  (3) And then I do a third thing.  Only 11% of people ask this question.  I ask “do you know anyone else I can help?”

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