Company: Marin Ventures Outdoor Advertising
Markets: Northern California
Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA 94010
Phone: 650-343-4789
Email: info@mvoutdoor.com
Marin Ventures is a privately held outdoor advertising company which owns 20 high impact, interstate freeway bulletin faces in Northern California northwest of Sacramento. The company’s trade name is MV Outdoor. MV Outdoor is a member of the Independent Billboard Operators Association. Billboard Insider talked with the company’s co-founder and managing director Grant Leschin.
What’s new over the past year?
Our deep experience with the North Bay markets has given us something hard to replicate: trusted landowner relationships and an intimate knowledge of the communities we serve. We’ve been building on that foundation, and it’s been a strong year.
How will AI impact how you do business?
We see AI as a genuine competitive advantage for an operator our size. It had the potential to level the playing field with larger companies by driving efficiencies across the business, things that used to take hours now take minutes.
How has a real estate background helped you in the out of home business?
Tremendously! We have found our commercial real estate development experience to be an invaluable resource in operating and developing our outdoor plant. There are many similarities between the two and our extensive development experience in California has opened up many opportunities for us. There are also certain “cross pollination” effects. Our shopping center tenants have been some of our best clients in the outdoor business. On the development side, our expertise in navigating complex entitlements and land use issues has been extraordinarily helpful. We pride ourselves on being skilled deal makers and consummate negotiators. There’s always something new and exciting, even after almost 30 years. We love the outdoor advertising business!
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