Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Billboard Insider uses and endorses Callaham’s services.

Gold’s Gym

Rating: 5 (great)

• Excellent. That is the word for this billboard.
• The picture is worth a thousand words, takes up the whole ad, and tells the story.
• The extension grabs the eye and reinforces the weight-lifting message.
• The iconic logo in the upper right tells the viewer who is advertising. The designer responsible for this ad understands our medium and executed an excellent billboard.
• This ad earns a 5 (great).

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