OUTFRONT executives appeared at yesterday’s Citi 2026 Global Property CEO Conference yesterday.  Here’s a summary of their comments, sponsored and analyzed by SignValue.

OUTFRONT CEO Nick Brien says changes are coming to Geopath

There’s an executive work party that’s been working…with the OAAA and now that’s down to two key partners one is Ipsos and the other is Streetmetrics…a big brand name in my opinion like a Nielsen, like a Kantar, like an Ipsos is exactly what the big brand sophisticated marketers want to believe in…

Brien on OUTFRONT’s $20 million Adquick Investment

We announced that our last earnings call our strategic investment with Adquick – one of the leading independent planning and buying platform capabilities.  We’ve taken a significant …minority stake and they’re going to be developing…an internal capability for our inventory and our planning…

Brien says no to international

We’re very excited about our footprint. We’re pureplay US… international expansion not on our not on our radar at this stage…

OUTFRONT CFO Matt Siegel on the economics of digital conversions

I’ve been here almost eight years.  The IRR and payback periods have been about the same… We’re still getting roughly 4 times lift on revenue and…2 times lift on cost so it’s still great to do…

SignValue’s Take:  We are thrilled to hear that OUTFRONT has no international expansion plans.   Clear Channel Outdoor failed miserably overseas.  Lamar’s superior performance can be attributed in part to it’s focus on domestic markets.

If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400.

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