What questions do you have about out of home sales? Use the comment box below or email davewestburg@billboardinsider.com.
We’ll run a series in which out of home sales expert Kevin Gephart answers your questions. Kevin spent 37+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. He co-authored The Ultimate OOH Sales Guide with Billboard Insider and is Founder of the OOH Sales Academy and a frequent speaker on sales and out of home industry conferences.
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What is the most effective way to combat competitors in your market who “give-it-away” so to speak. Strictly sell based on cutting your pricing, including approaching current clients. I have a few approaches, however interested in your ideas.
I’m often asked by our new partners who have entered the OOH world by buying their first digital, “How should I compensate my salesman?” I’d like to hear Kevin’s thoughts.
How do you sell long term vs. short term contracts