London – February 2, 2026 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the appointment of Oliver Goodge as Enterprise Sales Director, EMEA. In this newly created role, Goodge will lead the expansion of Vistar Media’s enterprise solutions across the region, partnering closely with media owners and retailers to modernise digital out-of-home (DOOH) operations and drive new revenue growth.
Reporting to Eric Lamb, SVP, Enterprise Solutions, Goodge is tasked with bridging the gap between traditional manual workflows and automated, real-time revenue streams, ensuring customers receive an unmatched end-to-end service at the highest possible level. The appointment underscores Vistar’s commitment to scaling its enterprise offering in a region showing significant growth potential.
In this role, Goodge will partner closely with media owners and retailers across EMEA to modernise how digital OOH inventory is managed, sold and monetised. By deploying Vistar’s enterprise technology – including Ad Server, Cortex and Mediation – he will help organisations move away from legacy, loop-based models and bring direct and programmatic sales together within a single, unified platform.
“Oliver’s appointment marks a significant step towards our long-term commitment to growth in the EMEA market,” said Eric Lamb, SVP, Enterprise Solutions at Vistar Media. “As media owners and retailers across the region look to modernise DOOH operations and unlock new revenue, Oliver brings the right combination of programmatic expertise, technical understanding of relevant industry software, commercial leadership and firsthand media owner experience.”
With over a decade of programmatic experience, Goodge brings a unique, holistic understanding of the programmatic ecosystem. He’s held senior leadership positions across the entire supply chain, from media owners and DSPs to software development. Most recently, he spearheaded the launch of i-media’s programmatic division, building the solution from the ground up and pioneering first-to-market programmatic data integrations.
Prior to that, Goodge was Commercial Director at Scoota, where he managed global P&L and trading strategy for major holding companies across EMEA, North America and APAC. Throughout his career, he has led high-performance teams across the programmatic sphere, including programmatic digital out-of-home (pDOOH), display, audio and CTV.
“I’m really excited to be joining Vistar at a time when digital OOH is evolving so quickly,” said Oliver Goodge, Enterprise Sales Director, EMEA at Vistar Media. “There’s a huge opportunity to help media owners and retailers simplify how they operate and make more from their digital screens. I’m looking forward to working closely with partners to build smarter, more efficient ways of doing business.”
Goodge, based in London, joins Vistar Media with immediate effect.
About Vistar Media
Vistar Media is the home of out-of-home (OOH). We provide brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH media—from dynamic, programmatic digital screens to high-impact traditional placements. By unifying the entire DOOH ecosystem, Vistar enables brands to capture a better kind of attention, reaching audiences with precision at scale through data-driven targeting and measurable results.
As the industry’s largest marketplace for OOH transactions, Vistar offers a full suite of cutting-edge solutions, including a demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software.
Headquartered in New York and operating in over 35 global markets, Vistar is shaping the future of OOH—pioneering innovation and setting the standard for excellence. Vistar Media is part of T-Mobile Advertising Solutions. Learn more at www.vistarmedia.com and follow us on LinkedIn, Facebook and Instagram.
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